Against this depressing background, a new much stronger form of retail is emerging.

F-tail, which is the successor to the e-commerce revolution, is an integrated multi-channel approach to retail, where retailers grow in importance and value by defining a new level of relevance to their customers, generally combining physical stores with e-commerce.

F-tail is the future of retail.

The Future of Retail

a store window with a sign that says f f k fast fashion

a store window with a sign that says f f k fast fashion

The rapid growth of e-commerce over the last few years, has been accompanies by a dramatic reduction in the number of physical stores. Many high-streets that once bustled with shoppers, have become a deserted waste-land, punctuated by a tumbleweed of service providers, such as nail bars, hair salons and fast-food dispensers.

Welcome to f-tail

We connect exceptional brands with retailers that truly value quality and uniqueness.

A stylish concept store interior showcasing curated high-quality products with warm lighting.

A stylish concept store interior showcasing curated high-quality products with warm lighting.

For Brands

For Retailers

We partner with top retailers, developing tailored offerings that elevate a unique customer experience.

People still love to shop in specific situations.

Every store must understand the drivers for their customers and answer the question of how they provide a more exciting place to shop than anywhere else, both physically and online.

We work with stores to develop their niche and then to maximise their offering, revenue, growth, brand and shareholder value.

a man riding a skateboard down the side of a ramp

a man riding a skateboard down the side of a ramp

Increasing the relevance of stores to their customers

Connecting brands with stores

At The Future of Retail, we bring brands into the right stores, from concept shops to large department stores and resort locations.

We specialize in placing unique merchandise where it matters most, helping brands find their perfect retail home.

Brand Development

Connecting unique brands with top retail stores.

A stylish concept store interior showcasing curated high-quality products on elegant shelves.

A stylish concept store interior showcasing curated high-quality products on elegant shelves.

Targeting

Working with a large pool of retail buyers to add value.

Scaling Sales

Developing sustainable business models that work internationally.

Relationship Building

Managing resources to target the right stores.

Store Optimisation

Optimising store focus for a refined and profitable experiences.

Brand Introduction

Helping stores profile their customers tastes and potential.

Retail Development

Helping stores craft offerings that delight customers.

Customer Focus

Enhancing shopping with unique, quality brand selections.

woman wearing yellow long-sleeved dress under white clouds and blue sky during daytime

f-tail helped us find brands that truly resonate with our customers’ tastes and values.

Anna K.

Their insight transformed our store’s selection, making shopping feel personal and exciting.

Mark L.

★★★★★

★★★★★

Elevate Your Retail Experience

Connecting unique brands with exceptional stores for refined shopping experience.

Brand Placement

Placing brand in stores where they truly fit through our targeting methodology.

Focused on quality and taking steps that increase revenue and enhance shareholder value.

Merchandising

Developing and Scaling